Sales may be the number one thing on your mind as an affiliate. But don’t forget about generating leads. Why? Generating leads will put more money in your pocket, plain and simple.
How do you generate a lead? Leads can be generated by first offering free information for a product or service. Next you follow up with a contact information capture form that forces the customer to fill out lead forms in order to access the free information.
Let’s say, for example, that you wanted to create sales leads for a health product. You can attract customers with the option of viewing free information and research regarding the health product. However, before they can view the free information they must first fill out a no obligation form regarding the health product. This is known as a “forced lead”.
This lead from your affiliate page is a benefit for the health product company. You should be compensated for your lead. Many companies do not want to spend money on forced leads. However, you can work with them to explain that you are giving free related information. They may then approve your lead generation and compensate you for your effort.
Offering free information is beneficial to everyone. You will benefit from the lead generation fee. Your customer will benefit from learning more about the product or service for free. The company that owns the product or service will have a lead to follow up on for an actual sale of their product.
What companies have established pay-per-lead networks? Following are five companies to get you started:
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